Nobody handed you a map. We are building one.
CRE365 is the working library and peer group for the marketer running CRE marketing without a team, a template, or a playbook. Built in public. 365 days a year.
What is CRE365
A year-round learning hub for anyone wearing the marketing hat at a commercial real estate firm. Tactical playbooks, real campaign breakdowns, industry-specific frameworks, and the shortcuts that took me 20 years to figure out.
No fluff. No generic marketing advice repackaged for CRE. Built by someone who sat in the seat.
Who is it for?
You’re the one handling marketing at your CRE firm, whether or not it says so on your business card.
You might be a marketing coordinator or director. You might be the office manager, the executive assistant, the broker’s right hand, a property manager, or the owner running the whole shop. Either way, marketing landed on your desk.
You’re expected to run brand, listings, events, proposals, social, and executive comms without a playbook written for your industry.
If that’s you, CRE365 was built for you.
As the sole marketing support for a luxury custom home builder, I was wearing every hat, responsible for everything - but lacked a clear, strategic framework to build from. Shannon changed that completely. She gave me a roadmap I could actually follow - practical, clear, and tailored to my world. Within a couple of months, we had a plan… a sustainable content system I could manage independently. She connected me with the right people, gave me the tools, organization, and confidence I needed to succeed. The transformation & momentum it built was immediate. Highly recommend.
- ROBIN Jackson, Marketing Manager, Huston Housing Authority
Ready to start with the Roadbook?
Free Download: The CRE Marketing Roadbook
The CRE Marketing Roadbook is a free, step-by-step guide to the marketing moves every CRE firm should be running, whether you have a team of ten or a team of you. Pull it down, use what fits, and see how we think.
The core marketing functions every CRE firm needs, ranked by impact
What to build first when you’re starting from zero
Templates and checklists you can use this week
Signals that tell you when it’s time to bring in outside help
What Is Coming
Weekly tactical drops: campaign reworks, templates, scripts
Monthly deep dives on the channels CRE firms actually use
Frameworks I’ve used with brokerage, development, property management, and investment firms
A growing library you can search when you need an answer fast
First access to every new resource
MEET THE FOUNDER & CEO
Shannon Bedinger
Shannon Bedinger is the Founder and Fractional Chief Marketing Officer of 7 Rivers Marketing, one of the only marketing consultancies in the U.S. dedicated exclusively to the commercial real estate industry.
With over 20 years of experience across every major asset class and more than 50 mixed use projects nationwide, Shannon has partnered with some of the country’s top investment and development firms to build brands, unify teams, and turn marketing into a measurable business driver.
Her work spans billions in portfolio value, blending strategy, design, and data systems that tie directly to visibility, leasing velocity, and investor confidence.
As a real estate agent, I was handling all my marketing and honestly had no clear starting point. Shannon gave me a playbook I could actually follow. Within a few months, I had a brand, a solid listing process, and a content system I could run on my own. Game changer.
- Holly Kidwell, HKK Real Estate
My Why
I spent two decades leading marketing inside CRE firms. I kept waiting for someone to build the resource I needed. Nobody did. So I’m building it.
